Updated: Jul 1, 2020
One of the best ways to have content is to talk about every item that you sell and why you created it.
An example is why I created the resource for the 100 Coaching Questions. Why did I create it? I created it because of the need I saw for what to ask clients when you were in the first free session with them. What questions would lead the coach to close the sale with a client?
At this point I would include a personal story of why that would of mattered to me when just starting out. Then give preview of part of the product so the listener or reader really gets some value for tuning in.
(It may have been Russell Brunson I heard this from, but it may not. I cannot recall...)